Business Strategy Articles


The Unique Value Proposition: The offer they can’t refuse!

Having a powerful UVP is crucial to provide clarity and assurance to customers that you have an irresistible offering, whilst giving direction and focus within a business.   When you market your products or services, it’s important that your target customers perceive them to be superior to similar products or services in the market. To make […]

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The Voice of the Customer: Are you Listening?

Customer satisfaction has always been crucial to the success of a business.  However, the key is to prioritise to ensure you are listening to the right customer and then quantify and use the feedback to help attract more customers like them.   Smart businesses owners know that the success, or even the survival, of a business […]

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A Culture of Accountability: Who’s Responsible?

Accountability is vital to the success of any business. Business leaders must take the initiative in creating, developing and sustaining a culture of accountability. Here are some strategies that will help. All business owners want their businesses to succeed. Success is only possible in an environment where people accept their responsibilities and deliver on their […]

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How to extract the maximum value from your business when selling!

here comes a day when a business owner decides it’s time to sell all or part of their business.  It may be for one of many reasons including bringing in investors, providing a buy in mechanism for management, selling to purchase a new business or for retirement purposes.  It is often disappointing for business owners to […]

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The power of business reviews and grants for SMEs and the Australian economy.

Government business reviews and grants have become secret tools for small medium enterprises (SMEs) to obtain affordable help to grow their business, while assisting growth in the Australian economy. Find out how you can benefit from a network of support and advice to improve your business capabilities and competitiveness. According to the Australian Bureau of […]

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Managing ownership disputes before it’s too late.

The best solution to ownership disputes is prevention, but in the event of disputes find out how to best manage them to avoid it becoming a serious threat to business.   In small/medium enterprises with more than one owner, it is inevitable that partners will occasionally disagree on how the business should be run.  Where an […]

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Achieving Business Growth and ensuring it translates into Profit Growth

Growth is a common objective for most business owners, however it is not always easy to achieve, and even if achieved but not managed well, it can cause a business to fail.   Growth usually requires a business to make some proactive changes and undertake specific activities designed to achieve the growth. It may also […]

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SMEs should know what grant funding options they may be eligible for!

Following our article last month on the “Power of Business Reviews for SMEs”, we have received numerous enquiries asking what type of grants are available.  This article covers some of the grants the Australian Government offer to help SMEs for activities such as growth, innovation and commercialisation to help develop these businesses.  Operating a small […]

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Business Mentors:  a secret weapon behind thriving businesses!

We are all aware of the numerous challenges business owners face when running a business.  These challenges can be grouped into three key areas being: Having the skills and experience needed across every aspect of the business: Most businesses are started by people that have an idea, skill or passion for a particular product or […]

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